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Sugar CRM Review

SugarCRM Partner Programs

As of late 2012, SugarCRM claimed over 300 global partners selling and/or supporting the most popular commercial open source CRM application. SugarCRM supports two partner programs - Partner Program (Reseller) and Powered By SugarCRM program (OEM) - with multiple membership levels (Gold, Silver and Bronze) with varying requirements and benefits.

Our review of the Reseller Parter Program seemed to indicate a larger volume of low volume partners. We were unable to find any OEM Program partners, however, these are normally much more limited as they are intended for a smaller audience of ISVs (independent software vendors) and VARs (value added resellers).

SugarCRM partner programs include the typical up-front and annual authorization fees - $10,000 annual fee for Gold member, $3,500 annual fee for Silver member and $2,000 for Bronze. The margins are in line with the member levels and provide a 25% product discount for Gold members, 20% discount for Silver members and 15% discount for Bronze members.

The basic requirements to be elibible for SugarCRM's Partner Program include the following:

  • Established business organization with strong financial health
  • CRM consulting and implementation experience
  • Availability of sales and marketing people
  • Strong fit between SugarCRM's Commercial Open Source applications and Partner's services
  • Strong overlap between SugarCRM's and Partner's target audience or customer base
  • Ability to create and maintain a pipeline of prospects and customers
  • Client references
  • Minimum of one sales person and one technical resource

In addition to the partner programs, SugarCRM provides SugarExchange - a marketplace for mass distribution of related third party products.

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