CRM Software Implementation
According to several CRM analyst firms and countless articles in CRM magazine, CIS
magazine, CIO magazine and other three letter acronym trade magazines there is no shortage of CRM
implementation failures. According to technology analysts AMR Research, more than 80% of customer
relationship management software deployments either don't add value, encounter user resistance, or fail outright.
So why do on-premise or on-demand CRM software implementations go bad?
Do na´ve project teams oversimplify the process, fail to secure executive sponsorship, fail to fully solicit a broad
user representation, place too much reliance on the vendor, fail to adjust course when milestones lapse or just
choose to turn a blind eye to warning signs until it's too late?
From the authors at Tech Intellect, CRM Select Smart, Applying Lessons Learned in CRM Projects provides an
objective look at the challenges and recommendations within the context of the CRM structured life cycle
framework. We've selected this White Paper for our implementation topic start because it bypasses the hype
and meaningless market statistics and focuses on the planning, implementation and remediation for successful
Customer Relationship Management software achievement.