CRM Software-as-a-Service (SaaS) Reality
Although the promise of Customer Relationship Management (CRM) Software-as-a-Service (SaaS) has been somewhat diluted among the industry hype and sensationalism, there is little question and universal acceptance that SaaS CRM is a disruptive technology that will transform the acquisition and delivery of CRM software and enterprise business applications from a procurment & ownership model to a subscription & outsourced services model.
CRM SaaS may not be the answer to the question of how to best run CRM (customer relationship management) systems and business applications for all organizations. However, SaaS CRM does bring significant never-before-offered advantages for organizations looking for new financial, delivery and staffing alternatives related to business systems operations.
Nowhere is the hypergrowth of the SaaS industry more visible than with the CRM software industry. While SaaS information systems exist among all types of business applications, SaaS CRM applications have pioneered and proven the SaaS business model both effective and successful.