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CRM Glossary



 

GenX. Individuals born between 1965 and 1981. Often compared to the 'baby boomer' generation
which is defined as those individuals born from 1946 to 1964)

CRM relevance: Highly relevant in the context of Web 2.0, CRM 2.0 and social media.

 

GenY. Individuals born after 1981.

CRM relevance:Highly relevant in the context of social networking, CRM 2.0 and Web 2.0.