GenX. Individuals born between 1965 and 1981. Often compared to the 'baby boomer' generation
which is defined as those individuals born from 1946 to 1964)
CRM relevance: Highly relevant in the context of Web 2.0, CRM 2.0 and social media.
GenY. Individuals born after 1981.
CRM relevance:Highly relevant in the context of social networking, CRM 2.0 and Web 2.0.